Ecommerce articles and tutorials

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eCommerce Packages VS Bespoke Solutions

Sunday, May 4th, 2008 at 7:17pm, in Online Shopping, written by Stefan Ashwell

Probably one of the first hurdles you'll come across when first looking to start an online store is whether to go for an "off the shelf" package or for a bespoke, custom solution. Both options have their merits and pitfalls...

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Be Different From Your Competitors

Sunday, May 4th, 2008 at 7:14pm, in Ecommerce Tips, written by Stefan Ashwell

In competitive markets it can be difficult to come out on top. Some of it is down to the amount of promotion and type of promotion that you do, but if someone has found your site along with 3 or 4 others offering the same thing, why should they choose you? The key is to be different, here are a few ideas.

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Search Engine Optimisation

Sunday, May 4th, 2008 at 7:03pm, in Search Engine Optimisation, written by Stefan Ashwell

Getting a good ranking in search engines is essential. If you do well you'll be bringing in traffic, and most importantly sales - people who have searched for a term that you have the answer for. Whether you're selling cars, computers, teddy bears or garden hoses, the principles are the same. What follows is my advice for improving your search engine ranking.

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Tips for building a CSS & XHTML compliant store

Sunday, May 4th, 2008 at 7:01pm, in Ecommerce Tips, written by Stefan Ashwell

This article follows on from my "Why have a CSS & XHTML compliant online store?" article. In that article I discussed reasons why your store should be built using CSS and XHTML, in this article I am going to give some advice on actually building it and putting that advice into practice.